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Shoshanna, the eponymous label by Shoshanna Gruss, is the definition of a woman designing for women. Like good underwear and best friends, pieces are cut to flatter, fit and support all shapes and sizes. Her designs never go out of fashion; fresh lady-like styles are splashed with modern inspirations and classic colours making it the perfect womenswear brand.
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Shoshanna Clothing

Shoshanna is an American womenswear brand that was founded by Shoshanna Gruss in 1998. Passionate about changing the way women dress, she designed a collection of dresses to fit and flatter the wonderful female body and its feminine form. Sporting a background in fashion, working on the shop floor of a lingerie factory and working her way through the ranks; the insight into design, fabric sourcing, patterns and construction provided the designer with an invaluable insight to the fashion industry. Using this strong knowledge gave Shoshanna the armor to create a brand with substance. The Shoshanna collection features simple details used to complement the cuts of jumpsuits, mini dresses and ladies’ tops. Since forming the brand many years back, Shoshanna dresses are always feminine with their unique colour combos and details. Involved in what is known to many as responsible fashion, Shoshanna Gruss contributes in many philanthropic roles throughout New York. Not only is she involved in charities; she also is a positive female role model to many, as both a mother and a businesswoman.
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